Last updated: April 22, 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from my-wall-clock.com (the "Site"), operated by IC-Expert LLC ("we", "us", "our"), a limited liability company organized under the laws of the State of New Mexico, United States.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".
We collect Device Information using the following technologies:
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"Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
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"Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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"Web beacons", "tags", and "pixels" (such as the Meta/Facebook Pixel and Google Ads tag) are electronic files used to record information about how you browse the Site and interact with our advertising.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (payment card details are processed directly by our payment processors and are not stored on our servers), email address, and phone number. We refer to this information as "Order Information".
When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
2. How We Use Your Personal Information
We use the Order Information we collect to fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices and order confirmations). Additionally, we use Order Information to:
- Communicate with you about your order and customer service matters;
- Screen orders for potential risk or fraud;
- Send you marketing communications about our products and promotions (only when in line with the preferences you have shared with us); and
- Comply with our legal obligations, including tax and accounting requirements.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. Because we operate a direct-to-consumer e-commerce business that relies on external fulfillment partners, we share your Order Information (such as your name, shipping address, and email address) with our fulfillment partners (including partners located outside the United States) strictly for the purpose of processing, manufacturing, packing, and shipping your order.
We also share Personal Information with the following categories of third parties:
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Shopify, which powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
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Payment processors (such as Shopify Payments, PayPal, or similar) to process your payment securely.
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Google Analytics to help us understand how our customers use the Site. You can read Google's privacy policy here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
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Advertising partners (such as Meta/Facebook, Google Ads, TikTok) to deliver targeted advertising and measure campaign performance.
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Email marketing providers to send you order confirmations and, where you have opted in, promotional communications.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights, property, or safety or that of our customers or others.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at networkadvertising.org.
You can opt out of targeted advertising by using the links below:
You can opt out of some of these services through the Digital Advertising Alliance's opt-out portal at: optout.aboutads.info.
5. Do Not Track & Global Privacy Control
Some browsers transmit "Do Not Track" (DNT) signals. There is no industry standard for how businesses should respond to DNT signals, and our Site does not currently change its behavior when it receives a DNT signal.
However, we do honor the Global Privacy Control (GPC) signal transmitted by supported browsers and extensions. When we detect a GPC signal from a California resident, we treat it as a valid request to opt out of the sale and sharing of personal information from that browser.
6. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal, accounting, tax, and reporting obligations. Specifically:
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Order Information: retained for up to 7 years after your last purchase to comply with U.S. tax and accounting obligations.
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Marketing data: retained until you unsubscribe or request deletion, and typically purged within 24 months of inactivity.
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Device Information and analytics: retained for up to 26 months, in line with standard analytics provider defaults.
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Customer service correspondence: retained for up to 3 years for quality assurance and dispute resolution purposes.
You may request deletion of your data at any time by contacting us (see the "Contact Us" section below).
7. Data Security
We implement reasonable and appropriate administrative, technical, and physical security measures designed to protect your Personal Information against loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights Under California Law (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the "CCPA"), grants you specific rights regarding your Personal Information. This section applies only to California residents.
8.1. Categories of Personal Information Collected in the Last 12 Months
In the last 12 months, we have collected the following statutory categories of Personal Information:
| CCPA Category |
Examples |
Collected |
| A. Identifiers |
Name, email address, postal address, IP address |
Yes |
| B. Customer records (Cal. Civ. Code §1798.80(e)) |
Name, billing/shipping address, phone number, payment details (processed by third party) |
Yes |
| C. Protected classification characteristics |
Age, gender, etc. |
No |
| D. Commercial information |
Order history, products purchased or considered |
Yes |
| E. Biometric information |
— |
No |
| F. Internet / network activity |
Browsing history on our Site, interactions with ads |
Yes |
| G. Geolocation data |
Approximate location derived from IP address |
Yes (approximate only) |
| H. Sensory data |
Audio, visual, etc. |
No |
| I. Professional / employment information |
— |
No |
| J. Education information |
— |
No |
| K. Inferences |
Inferences drawn from the above to create a profile about preferences |
Yes |
| Sensitive Personal Information |
SSN, precise geolocation, genetic data, etc. |
No |
8.2. Sources of Personal Information
We collect Personal Information from: (a) you directly, when you place an order, create an account, or contact us; (b) your device and browser, via cookies, pixels, and similar technologies; and (c) our service providers and advertising partners (such as analytics and ad platforms).
8.3. Purposes for Collection
We collect and use the categories above for the business and commercial purposes described in Sections 2 and 3, including fulfilling orders, providing customer service, fraud prevention, analytics, and marketing.
8.4. Categories of Third Parties We Disclose To
We disclose Personal Information to the categories of third parties listed in Section 3 (fulfillment partners, payment processors, hosting/platform providers, analytics providers, advertising partners, and email service providers), and as required by law.
8.5. "Sale" and "Sharing" of Personal Information
We do not sell your Personal Information for money. However, under the CCPA's broad definition, our use of third-party advertising cookies and pixels (such as those operated by Meta and Google) to deliver cross-context behavioral advertising may be considered "sharing". The categories of Personal Information "shared" in this manner are Identifiers, Internet/network activity, approximate Geolocation, Commercial information, and Inferences. You have the right to opt out (see Section 9).
We do not knowingly sell or share the Personal Information of consumers under 16 years of age.
8.6. Your California Rights
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Right to Know: Request that we disclose the categories and specific pieces of Personal Information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
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Right to Delete: Request that we delete Personal Information we have collected from you, subject to legal exceptions.
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Right to Correct: Request that we correct inaccurate Personal Information we hold about you.
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Right to Opt Out of Sale or Sharing: Direct us not to sell or share your Personal Information for cross-context behavioral advertising.
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Right to Limit Use of Sensitive Personal Information: We do not collect Sensitive Personal Information in a manner that would trigger this right, but you may contact us to confirm.
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Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
8.7. How to Submit a Request
You can exercise any of the rights above by emailing us at info@my-wall-clock.com with the subject line "California Privacy Request". We will verify your identity before responding (typically by asking you to confirm your email address and recent order details). We will respond within 45 days, with one possible 45-day extension if reasonably necessary.
You may also designate an authorized agent to submit requests on your behalf, subject to our verification procedures.
8.8. Shine the Light
California Civil Code §1798.83 (the "Shine the Light" law) permits California residents to request certain information regarding our disclosure of Personal Information to third parties for direct marketing purposes. To make such a request, please contact us at info@my-wall-clock.com.
9. Do Not Sell or Share My Personal Information
California residents may opt out of the "sharing" of their Personal Information for cross-context behavioral advertising by:
- Emailing us at info@my-wall-clock.com with the subject line "Do Not Sell or Share My Personal Information"; or
- Enabling the Global Privacy Control (GPC) signal in your browser, which we will honor as a valid opt-out request for that browser.
10. International Visitors
Our Site is operated from the United States. If you access the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate. By using the Site or providing us with any Personal Information, you consent to this transfer, storage, and processing.
11. Minors
The Site is not intended for individuals under the age of 18, and we do not knowingly collect Personal Information from children under 13 (in compliance with the U.S. Children's Online Privacy Protection Act). We also do not knowingly sell or share the Personal Information of consumers under 16 years of age without affirmative opt-in consent from the consumer (if between 13 and 16) or from a parent or guardian (if under 13). If you believe we may have inadvertently collected such information, please contact us and we will promptly delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you by email or through a notice on the Site. We review and update this policy at least annually.
13. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise any of your rights, please contact us by email at info@my-wall-clock.com.
